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How To Manipulate Your Feel Good Brain Chemicals.

Meet your happy chemicals; Dopamine, Serotonin, Oxytocin and Endorphin.

When your brain releases one of these chemicals, they make you feel good. I know what you're thinking, can I make them surge all the time.. if only.. but unfortunately they don't work that way. Each chemical has a special job to do and turns off when the job is finished. That is why we are always looking for ways to turn on our happy chemicals and explains why so called "bad habits" are hard to stop. When we find something that works, we repeat it. When we find some that makes us feel good, the brain builds a "happy-chemical habit". Unfortunately many habits have negative side effects and your brain doesn't understand what these habits entail, just that they make us feel good, so your brain try as hard as it can trying to trigger happy chemicals in the same old ways creating a bad loop. Hence why it is hard to quit old habits e.g smoking, gambling, picking your nose, driving fast to work, watching soaps & surfing social media etc. Im sure you could think of ten examples straight away. We each struggle to manage a brain that seeks happy chemicals in the ways it leaned from past experience. I suppose we are a slave to bad habits we started when we were younger.

The good news is...

You can escape this loop, you can build a new happy habit to replace an old one. Studies suggest this takes around 45 days.

The bad news is...

It's hard. It won't feel good for 45 days. It may even feel like your survival is threatened because your brain equates old happy habits with survival.

How can I build new habits?..

It's easier once you know how your brain works. Try it after reading this blog. replace an old existing habit, that has being bothering you for sometime wit a new habit. Plan in detail how you will activate a new behaviour for 45 days while your brain is re-wiring itself.

3 tips for easier rewiring...

Tip 1. Don't judge yourself for 45 days.


i) Shelley starts eating healthy after years of eating junk food. But she doesn't feel as :great" as she expected. "Maybe this isn't for me," she thinks. She catches herself judging and sticks to her plan. In 45 days, healthy eating feels natural to her.

ii) John stops partying and gets serious about his studies. But he has the impression that everyone else “gets it” faster than he does. He focuses on studying instead of judging, and in 45 days he feels good about his new self despite the frustrations of social comparison.

iii) Laura and Mel stop fighting and build the habit of calm acceptance. They think it feels “phony” when they control their tempers. But instead of judging these awkward feelings, they stick to the plan, and in 45 days, calm acceptance feels great!

Why is our wiring so quirky?

We learn effortlessly in youth, but as you age, new learning requires repetition. Your happy chemicals got wired by things you picked up by accident.

Humans are not born pre-programmed with survival skills. We’re born to connect neurons from life experience.

Our earliest experiences make connections that our later knowledge rests on. By age 2, some of your neurons have already died, and others have started networking. By age 7, your network is big enough to rely on. By 21, your neurochemical cake is baked.

Your brain equates old learning with survival,

even when you learned something unhealthy.

There’s no delete button, but you have the power to build a new circuit by putting your focus elsewhere.

The new circuit must grow big and strong because the old circuit will always be there.

Tip 2. Make peace with your unhappy chemicals.​

Make peace with unhappy chemicals

Unhappy chemicals are part of your brain’s normal operating system.

They alert you to survival threats the way happy chemicals alert you to survival boosts.

If you run from them, you’ll always be running. You can learn to live with them instead.

Why do unhappy chemicals seem to surge when you do things that are good for you?

They were there all along but you were masking them with a happy habit.

Unhappy chemicals are always trying to protect you by finding potential harm and sounding a warning.

They feel bad because that works: it gets your attention.


a smoker Joe started smoking because it helped him feel safe in uncomfortable situations. He

stopped smoking and his unsafe feelings grew. His brain needs time to build a new safety habit. He tried donuts, but saw the down side. So he tried just noticing his threatened feelings, and reminding himself of his own triumphs. In 45 days, that new habit felt as safe as a cigarette once did, even though the world is not actually safer.

a spender

Shopping made Sue feel important, and as soon as she stuck to her budget, her old unworthy feelings kept creeping up. Manipulating people helped her feel important again, but she realized that has bad side effects too. Instead, Sue started accepting her natural urge for importance, and its inevitable ups and downs. In 45 days, she could face disappointments without self-destructive spending binges.

a workaholic

Frank felt good at work. When he started coming home early, bad feelings took him by surprise. Instead of running back to work, he faced those bad feelings and learned about his fear of conflict. In 45 days, his brain learned that conflict does not kill him, and that his needs will be respected if he respects the needs of others.

Instead of perceving unhappy chemicals as urgent disaster, you can accept them as natural blips in the awareness of a mortal being.

Unhappy chemicals helped our ancestors survive by alerting them to danger quickly.

Unhappy chemicals connect neurons, so you learn about danger. Once something causes you pain, your brain keeps trying to avoid it to protect you.

Unhappy chemicals will always be part of life because danger and disappointment are part of life. Your brain keeps trying to protect you with whatever circuits you happen to have. Give it a break: build some new ones!

Tip 3.

Choose your new happy habit wisely

You have 4 happy chemicals to choose from:





Your brain wants all of them.

Give yourself a well-balanced happiness diet.

Don’t stick to the one you’re already good at.

“Everything I like is illegal,

immoral, or fattening.” .

If something feels good, it promoted survival for your primitive ancestors. Happy chemicals connect neurons and the brain “learns” to get more of things that feel good.

Too much of a good thing is often bad. Good and bad feelings flow at once and your brain decides which choice promotes your well-being.

How can I stimulate happy chemicals without bad consequences?

Knowing the job each happy chemical does makes it easier to find ways to stimulate them without harmful excess.

But it’s never “easy.” Happy chemicals were not meant to surge all the time. They turn off when their job is done so they’re ready to alert you to the next good thing.


Is the great feeling that you will succeed at meeting your needs .

Your ancestors felt the joy of dopamine when they found a new berry patch or fishing hole after hungry wandering.

Dopamine connects neurons, so your brain turns on the dopamine the next time you see signs of a berry patch or a fishing hole.

Dopamine turns on when...

- an alcoholic sees a bar

- a wandering eye sees a hot woman/man

- a video game player wins points

- a drug user finds a new supply

- a reward falls into your lap.

But for good reasons too...

when you achieve a long-sought goal when you take a step toward a goal when you see another move toward a goal when your efforts are rewarded when you invest effort and expect it to be rewarded

The “I GOT IT!” feeling !

learning to ride a bicycle

finding a parking spot

winning a competition

exploring new places

playing a musical instrument

Getting a promotion stimulates dopamine. You can’t get a promotion every day, or control whether you ever get one. But working toward a goal with positive expectations stimulates dopamine.

If you ONLY focus on getting promoted, your positive expectations will erode.

Take on a new challenge.

Take small steps toward it every day without fail for 45 days.

Your brain will learn to stimulate dopamine in a new way.


flows when you feel important

This brain we’ve inherited seeks importance because that promotes survival in the state of nature.

Sometimes people make bad choices to get that nice serotonin feeling.

And sometimes people give up on feeling important. That feels bad too.

You can find healthy ways to feel important.

You can’t control the world and the importance it gives you. But you can train your brain to feel confident in your own importance regardless of what others do.

You can appreciate the importance you have instead of focusing on the importance you don’t have.

People respect you behind your back. Imagine that instead of imagining the worst.

Our brain equates attention with survival because we’re born helpless. We build self-reliance over time, but those early circuits are still there. Your survival does not depend on

getting attention today, but it feels that way unless you build a new circuit.

The brain keeps seeking importance no matter how much you have, because the serotonin feels good!


is the feeling of trust

Oxytocin gives you a good feeling when you’re with someone you trust.

Social trust feels good because social alliances promote survival.

But misplaced trust does not promote survival. Solid trust bonds take time and effort to build.

You can stimulate oxytocin by enjoying the trust you have instead of focusing on the trust you don’t have.

You can build new trust bonds in small steps over time. Trust builds each time expectations are met.

You can build trust with anyone by making the steps small enough. Negotiate expectations that both parties can meet, and repeat, again and again.


is the brief euphoria that masks physical pain

Endorphin helped your ancestors get help when injured.

Real physical distress triggers endorphin. “Runners high” only happens when you exceed your limits.

Creating pain to enjoy the endorphin is a BAD survival strategy.

Laughing and crying stimulate small bursts of endorphin!!

Varying your exercise routine can stimulate endorphin without harmful excess.

Ready for a re-wiring project?

Don’t expect to rewire yourself completely overnight.

Choose one healthy way to stimulate your happy chemicals and repeat it for 45 days, no matter what.

Don’t judge your results too soon. Don’t run from unhappy chemicals. Choose your new habit carefully.

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